Leon and Ateca drive 50% rise in Seat true fleet sales
Seat true fleet sales grew by nearly 50% in 2017 while also expanding its overall fleet sales despite the industry downturn.
The brand recorded true fleet sales of 14,783 units last year – up 49.4% and marking its best-ever results – while its overall fleet registrations grew 33.7% to 31,951 units; again a new record. This compares to the 4.5% downturn in fleet registrations across the UK new car market.
The increase came despite the brand recording a 23.7% reduction in registrations to short-cycle rentals.
Growth was driven by the Leon and the 2016 launch of the Ateca large crossover – the brand’s first SUV.
Latest launches at Seat include the new Arona crossover and Ibiza while the carmaker has also expanded its four-day test drive scheme and launched a TCO comparator tool powered by Cap HPI on Seat’s new-look website.
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