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True corporate mobility “challenges evaluation of fleet resources”, says GCM

Fleet decision-makers wanting to embrace the corporate mobility mindset should focus on compiling a customisable plan that facilitates the movement of people and products to happen efficiently and easily.

Tony Donnelly, chief executive, Goodwood Corporate Mobility

So says Tony Donnelly, chief executive of Goodwood Corporate Mobility, adding that such an approach means fleets should focus on three distinct sectors of travel provision to deliver “a truly cost-effective method of corporate vehicle management” in addition to any requirement for traditional long-term vehicle operation.

Those three categories are:

  • Vehicles ‘on demand’ as opposed to ‘on standby’ – rather than having company car parks filled with vehicles in the hope they might be required for business purposes, it’s better to provide a car when actually required.
  • Vehicle availability based on need and practicability and not status – although a corporate mobility mindset puts need first and makes financial sense, Donnelly said he’d seen employers invariably put status ahead of practicality in his 30 years plus of fleet industry experience.
  • Vehicle alternatives – corporate mobility can be delivered efficiently in many forms and the best way for an employee to make a journey is not always by driving a vehicle allocated to them for a multi-year fixed term.

Donnelly continued: “True corporate mobility challenges the evaluation of fleet resources, the options and alternatives that should be considered and where businesses should be looking for sensible, but practical, guidance. Doing that facilitates and analyses how vehicle usage and efficiency can become more precise.

“With the right corporate mobility manager and assistance, everything in the corporate mobility world is placed into sharp focus, where travel options become better defined and concrete trends start to emerge.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.