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PSA launches Free2Move brand for fleet mobility solutions

PSA has amalgamated its fleet mobility and smart services under a new sub-brand.

PSA Free2Move sub-brand

The Free2Move sub-brand unites al the PSA mobility services

The move covers all of the PSA Group’s new mobility solutions including:

  • Free2Move Car Sharing – car sharing services run by the Group
  • Free2Move Smart Services – connected services to make life easier and save time
  • Free2Move Fleet Sharing and Free2Move Fleet Management – corporate fleet services
  • Free2Move Lease – financial solutions to make vehicles more affordable

The brand will also incorporate the leasing and car sharing services run by Peugeot, Citroën and DS as well as those provided by the PSA Group’s partners.

Grégoire Olivier, executive vice-president of mobility services for PSA Group, said: “For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions. The launch of this new brand will enable the PSA Group to achieve the objectives set out in our Push to Pass plan and be the leading mobility provider for our customers. Free2Move serves the freedom of movement to our customers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.