Jaguar, Lexus & Honda lead way on dealer satisfaction
JD Power has released the results for its annual dealer satisfaction survey in conjunction with What Car Magazine?, with Jaguar, Lexus and Honda taking the top spots.
The analysis is based on the dealer service portion of JD Power's 2013 UK Vehicle Ownership Satisfaction Study, and considers the views of 13,511 customers who had a service eperience with their dealership within the past 12 months. They gave feedback on vehicles bought between January 2010 and December 2011.
Brands were judged on a wide range of criteria, from value for money and the efficiency of the booking process to overall staff helpfulness, the quality of the facilities and the quality of the work being carried out –
In the top spot was Jaguar, with a figure of 85.5%. JD Power commented: ‘It’s official: Jaguar owners love their dealers as much as their cars, yet again awarding the network top marks in the survey. Customers gave glowing reviews about their dealers right across the board, feeling they gave the ultimate in customer care.’
Lexus came in a close second, with 85.4%. JD Power said: ‘Lexus owners are happier than ever with their dealers, rating them even more highly than last year. They reported seamless, tetbook levels of service from the moment they picked up the phone to make a booking, to collecting their car after it had been in the workshop. Work was completed on time, cars were returned in mint condition and keys handed back promptly and with a smile. Customers had no qualms about paying their bills, either, and they rated the network the best in the survey for fair prices.’
And in third place was Honda with 84.0% and a review saying: ‘Accommodating, helpful, professional, friendly: the Honda dealer network is getting most things right when it comes to aftersales, according to their customers. Only limited parking spaces took the shine off some owners' eperiences. Every other part of the service was rated as eceptional. Customers felt that they were getting value for money, too, with 31% stating that the fairness of the charges was outstanding. No surprise that 92% would recommend their Honda dealer to friends and family, then.’
Ranking |
Dealer network |
Score |
1 |
Jaguar |
85.5% |
2 |
Lexus |
85.4% |
3 |
Honda |
84.0% |
4 |
Mercedes-Benz |
82.6% |
5= |
Land Rover |
82.0% |
5= |
Toyota |
82.0% |
7 |
Skoda |
81.4% |
8 |
Volvo |
80.8% |
9= |
Kia |
80.2% |
9= |
Nissan |
80.2% |
11 |
SEAT |
79.5% |
12 |
Renault |
79.3% |
13= |
Hyundai |
79.2% |
13= |
Volkswagen |
79.2% |
15= |
BMW |
79.1% |
15= |
Citroen |
79.1% |
15= |
Mini |
79.1% |
18 |
Ford |
78.6% |
19 |
Audi |
78.0% |
20 |
Vauxhall |
77.7% |
21 |
Suzuki |
77.6% |
22 |
Mazda |
77.2% |
23= |
Mitsubishi |
76.9% |
23= |
Peugeot |
76.9% |
25 |
Fiat |
75.7% |
26 |
Alfa Romeo |
72.7% |
27 |
Chevrolet |
69.7% |