RAM guide separates fact from fiction for fleet tracking

By / 11 years ago / Latest News / No Comments

The guide is available free of charge on RAM's website and is designed to support fleet managers through the installation decision. It outlines the business benefits of utilising vehicle tracking to reduce fleet overheads through close vehicle monitoring, increasing driver protection and enhancing the customer experience.

The company says the research with its 3,000-plus fleet customers has identified the top three misconceptions when it comes to managing a remote workforce, which are:

‘A business' assets are its most valuable commodity whether they are based on site or operate remotely,’ said Chris McClellan, Director of RAM Tracking. ‘For a fleet business, these assets are both the vehicles owned by the corporation and the employees who drive them to whom we have a duty of care. Through technology we can monitor a vehicle's usage to accurately calculate operating costs and identify inefficiencies, such as mis-routing or habitual speeding which significantly increase fuel consumption.’

He continued: ‘A tracking system is not a tool used to “catch out” employees, rather it should be used to protect them. Fleets can use the technology to instantly identify any employee safety concerns including breakdowns, accidents or if a lone driver has been at a customer location longer than expected. Tracking should be seen as big mother taking care of employees rather than big brother scrutinisation.’

To download your copy of the guide, please visit http://www.ramtracking.com/buyers-guide/common-myths-about-vehicle-tracking.html

 

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.