Two pedestrians and cyclists are killed and 25 are seriously injured every day in the UK. In conjunction with Autoglass, the Bright Days initiative raise awareness of how drivers can help prevent these tragedies, while raising funds to help Brake's work educating and campaigning for road safety and supporting people bereaved or injured by road crashes.

The Bright Days by asking employees to dress in bright and high-visibility clothing in return for a small donation to highlight the importance of drivers slowing down and looking out for pedestrians and cyclists.

This year, the clocks go back on Sunday 27th October, and employers are urged to plan their Bright Day to coincide with this time of year when it gets darker earlier and there's a heightened risk to people on foot and bike.

Last year hundreds of organisations, schools and community groups ran a Bright Day, raising £18,000 to support Brake's work, including Goodmans Law in Liverpool, where staff wore their brightest and wackiest clothing and also ran a best-dressed competition, and held a cake sale with cupcakes decorated with speed limit signs, to raise more funds for Brake.

Julie Townsend, Brake deputy chief executive, said: ‘Funds raised through Bright Days help Brake to support families coping with the devastation of a death or serious injury in a road crash, and to campaign for safer roads.’

Brake provides a free resource pack to any organisation running a Bright Day, including posters, flyers and donation bucket stickers. Visit www.brake.org.uk/brightday for information and email [email protected] to sign up.