Announced by Deputy Prime Minister Nick Clegg, the Go Ultra Low scheme will see the Government highlight the benefits of Ultra Low Emission Vehicles (ULEVs), look to introduce EVs into Government fleets and boost the number of charging points for electric cars.

BVRLA chief executive Gerry Keaney said: ‘It’s encouraging to see the government joining forces with the motor industry to showcase a range of attractive ultra-low emission vehicles.’

‘This campaign will raise awareness of the benefits of driving ultra-low emission vehicles and dispel many of the misconceptions. We expect it will boost demand for new and used electric cars and vans.’

The news that £9.3m has been allocated towards installing charging points comes after a BVRLA-assembled expert group of members and fleet representatives gave the Government a range of incentives and actions to kick-start the market for ultra-low emission vehicles.

At the meeting held at the end of 2013, rental, leasing and commercial vehicle companies suggested giving tax incentives to install charging infrastructure and providing subsidised or free electric vehicle parking. Other recommendations included introducing an emissions-based AMAP regime and reinstating 100% first-year allowances for leased or rented ultra-low emission vehicles.

Keaney added: ‘BVRLA members already own and operate hundreds of plug-in electric and hybrid vehicles, and fleets are already using electric vehicles actively. It’s reassuring to see that our recommendations are being acted upon, and the BVRLA supports any initiative that will spark businesses into acquiring ultra-low emission vehicles.’