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Apprentice winner Michelle Dewberry becomes BigChange ambassador

Businesswoman Michelle Dewberry, famed for having won the second series of The Apprentice, has become an ambassador for mobile workforce management technology firm BigChange.

Michelle Dewberry and the BigChange team

Dewberry will help support sales and marketing activities for the BigChange Collaboration Network, which enables customers to win new business, collaborate with suppliers and contractors, and enhance services through the BigChange platform.

She joins the company’s existing two ambassadors: former England football captain and manager Kevin Keegan OBE, and the British racing driver Nicolas Hamilton.

Michelle Dewberry commented: “BigChange is an amazing company with a fantastic workplace culture and the potential to make a big positive difference globally. The company is at the forefront of digital transformation, liberating businesses from paperwork and plate spinning so that they can grow and focus on delivering for their customers.”

Martin Port, founder and CEO of BigChange, added: “We’ve been talking to Michelle for over a year about how we might work together and we are delighted that she is now a BigChange ambassador. Michelle is an inspiration to the team, she has a wealth of experience in technology and digital transformation, and she shares our values. We’ve no doubt that she’ll be a valuable asset for the business as we expand the Network and grow internationally.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.