Alphabet has signed up as a member of the Institute of Customer Service in an effort to further its services to customers.  

Alphabet gains access to ICS research, conferences and networking opportunities, and will also take advantage of ICS tools to measure customer satisfaction

The ICS membership will bring Alphabet access to research, conferences and networking opportunities, as well as being part of a nationally recognised association.

Alphabet will also use the Institute’s Business Benchmarking tools to help measure success and advance its customer service strategy. The Institute’s independent survey helps gauge customer satisfaction, identify strengths and areas for development, as well as benchmark Alphabet’s performance against other organisations, both in and outside the fleet and automotive sector.

Carol Burgess, service management manager at Alphabet, said: “Leveraging our Institute of Customer Service membership will enable us to network and learn from other members across many different sectors. We’re excited to see what more we can bring to our current service offering.”