Zenith’s digital direct-to-consumer leasing subscription business ZenAuto now has more than 7,000 car on the road after rapid growth during the pandemic.

Tim Buchan, CEO of Zenith, said there will be other significant additions to the ZenAuto proposition coming shortly 

ZenAuto attributes its growth to a focus on customer experience, evidenced by an ‘excellent’ rating of 4.7 stars on Trust Pilot.

The scheme, launched in March 2018, offers customers access to thousands of vehicles on a simple digital platform with clear monthly pricing and free delivery. Other benefits include a UK-based customer service team, instant quotes and the ability to fully spec a car or order one from stock with immediate delivery.

Commenting on the growth, Zenith CEO Tim Buchan said: “ZenAuto has found the right model for our times. The leasing subscription model resonates with increasing numbers of retail consumers, and the feedback is great on its advanced digital platform.

“Zenith brings additional benefits that enable ZenAuto to deliver a leading customer experience, including using Zenith’s national network of service providers to deliver an in-life customer experience unique in the leasing subscription marketplace.

“In addition, Zenith provides ZenAuto with the ability to fund its own fleet, and the result is ZenAuto is uniquely able to support customers in every stage of leasing and operating their car, as well as a seamless transition to their next car when their lease ends.”

Further plans in the pipeline will expand the scheme further and Zenith is also launching ad campaigns and a TV commercial in late August to increase awareness of the ZenAuto offer.

Buchan concluded: “We have big plans for ZenAuto, and it isn’t close to done in terms of its consumer offering. While ZenAuto’s approach in the leasing subscription marketplace is unique, there will be other significant additions to the proposition coming shortly to amplify the points of differentiation.”