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Tracking technology shines light on MPG Marathon driving behaviours

As this year’s Fleet World/ALD Automotive MPG Marathon enters its final leg, the event once more illustrates the benefits of tracking technology, in particular for fleet operators.

MPG Marathon car with decals

Crystal Ball is providing live tracking data for the 2017 MPG Marathon

Taking place in the West Midlands – where a host of eco drivers are fighting it out in some of the latest fleet cars and vans for the prestigious highest mpg and best overall improvement titles – the MPG Marathon is again powered by live tracking data provided by fleet tracking specialist Crystal Ball in the form of its FleetTracker solution.

The data – available to view live here – enables analysis of the routes taken and the methods used by drivers to minimise fuel consumption on the two-day event, showcasing how the solution, which is already in use with thousands of SMEs in the UK today, can improve efficiency and productivity as well as reduce fuel usage and running costs.

Raj Singh, managing director of Crystal Ball, said: “Our FleetTracker solution is a comprehensive vehicle tracking system  which allows fleet operators to effectively monitor their remote workforce and in turn reduce fuel usage and running costs, and improve efficiency and productivity.”

The winners of this year’s MPG Marathon will be revealed in the coming days.For more of the latest industry news, click here.

For more of the latest industry news, click here.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.