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Silver losing favour amongst nation’s car drivers

Silver still tops the ‘car colour’ podium for the 30m-plus cars on the UK’s roads, but it is starting to lose its place as the nation’s favourite choice.

Silver car

6.8m silver cars are registered for road use – nearly 1m more than its nearest rival

That’s the finding of new DVLA data requested by RAC Cars that shows white is becoming ever more prevalent.

The DVLA figures show 22.5% of cars were silver at the end of the first quarter of 2016 – that’s 6,841,315 of 30,459,456 licensed cars. However this is down from 25% in 2013.

Blue has also fallen out of favour with motorists as its share of cars in use has decreased from 21% in 2013 to 18.6% (5,689,516) this year, putting it into third place behind black (19.4% – 5,915,527) which took second place in 2015 and holds it again in 2016.

Fourth position in the car colour charts is grey with 12% (3,710,965), edging red into fifth on 11%.

Although white remains in sixth spot its percentage share of cars has grown dramatically from just 5% in 2013 to 9% in 2016, stealing share from silver and blue. A total of 2,833,084 white cars are on the road today, 1,348,950 than in 2013 – up 91%.

Green takes seventh place with 1,066,496 or 4% of all cars and the top 10 is completed by beige, yellow and brown – in that order – which each have under 1% of all cars.

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.