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Project EDWARD returns for 2020 with focus on work-related road risk

The Project EDWARD road safety campaign is returning this year with a focus on work-related road risk and a week-long programme of activities.

Project EDWARD will spotlight work-related road risk for 2020 and runs from 14-18 September

First launched in 2016 across Europe, the Project EDWARD road safety awareness raiser is being repositioned for 2020 around the premise of ‘Every Day Without a Road Death’ and will campaign for action on work-related road risk in the UK.

The programme of activities (from 14-18 September) will be supported by police forces nationally, as well as various motoring and road safety organisations, including DriveTech, an official supporter.

Due to the pandemic and enforced lockdown measures, this year’s Project EDWARD will be more virtual than previous years but its timing and focus will be pertinent as road traffic volumes return to pre-lockdown, and concerns remain over poor driving behaviour in recent months, including excessive speeding on relatively empty roads.

One major event under this year’s Project EDWARD will be a webinar on driver behaviour by held by DriveTech on the morning of 14 September. More details will be published very soon.

The rest of the week will include other themed activities on consecutive days and details of these will also be publicised on the Project EDWARD website.

Colin Paterson, head of marketing at DriveTech, said: “At DriveTech, we are driven to keep people safe, and our range of road risk management and driver training services fits well with the overarching message of Project EDWARD – to work towards every day without a road death. We will contribute to this campaign message and hope that the Driver Behaviour webinar, and other road safety content we can provide during the week, will have a tangible impact to reduce road deaths and serious collisions.”

Find out more about the Project EDWARD 2020 campaign on the website here.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.