The vehicle rental specialist has set itself a target to raise £12,000 – the amount needed each day to keep the service operational.  

The fundraising initiatives will take place throughout the year, with activities including a Yorkshire Dales Three Peaks Challenge on 15 August that will see Nexus staff walk the 23-mile trail that includes Pen-y-ghent, Whernside and Ingleborough. Leading from the front, Nexus CEO, David Brennan will also cycle from Harrogate to Scarborough and back on a sponsored 160-mile bike ride in July. 

Since forming the partnership, eight Nexus employees have visited the Yorkshire Air Ambulance’s Air Support Unit at Nostell Priory, enabling them to receive greater insight into how the service operates.

David Brennan, chief executive at Nexus, said: “As a Yorkshire-based business we are committed to supporting this vital service, which saves lives across our region every day and is close to the hearts of so many of our customers, colleagues and partners.”

Kerry Garner, Yorkshire Air Ambulance regional fundraising manager for West and South Yorkshire, added: “As an independent charity we rely solely on the generosity of the public and kind donations from businesses to ensure our helicopters and medical teams can continue saving lives across Yorkshire.

“Many of the incidents we attend occur on our region’s motorways and roads, so to have Nexus, a corporate vehicle rental provider, lending its support to this vital service is very pertinent. We are incredibly grateful to the Nexus team for their support and look forward to building a strong relationship with them as their fundraising efforts continue.”