New research looks to dismiss stereotypes on drivers’ choice of cars
The visual uses information gathered from YouGov Profiler, Google Trends and search volume on the Motorparks website and looks at subjects including what is the most popular demographic for the UK’s top car manufacturers and what is their profession.
Results include a breakdown of the typical Ford customer, who is a male aged 40-59 in the manufacturing industry, with Vauxhall drivers said to be in the same age group but with a profession in the home and garden industry. Volkswagen drivers also fall into the same age group but were found to be most likely to have a business profession.
For more results, view the infographic here.