Seat has appointed Martin Gray as contract hire & leasing manager for the north.

Martin Gray, SEAT’s contract hire & leasing manager for the north

Gray brings 20 years of automotive industry experience including 12 specifically in the fleet arena with firms including Fleet Alliance and Cox Automotive.

He previously worked at Seat as an area fleet manager for four years and will utilise his experience of the brand to drive Seat’s contract hire and leasing proposition.

Seat’s H1 results saw the brand record a 37% rise in fleet sales to 15,824 units, following the brand’s launch of the Ateca SUV (see road test here) as well as its launch of an expanded four-day test drive scheme and its Fleet Excellence initiative that supports and incentivises dealerships.

Gray commented: “The brand now has all the tools to excel in the Contract Hire & Leasing market: a desirable and comprehensive range, strong residual values and low SMR costs.

“Exciting all-new models are on the horizon to improve that offering even further, and SEAT’s unparalleled growth in the fleet industry comes amid it making real waves in the leasing space.”