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Meridian to launch prestige medium-term rental fleet

Meridian Vehicle Solutions is planning to start running a prestige medium-term rental fleet later this year.

Meridian's new prestige medium-term rental fleet will include the 530e as a basis

Meridian’s new prestige medium-term rental fleet will include the 530e as a basis

The range of “director-level” saloons, estates and SUVs will be available for rentals of 3-6 months, starting in Q3 or Q4 of 2018.

The majority of the firm’s existing fleet is “semi premium” but Meridian says it’s finding considerable success with more premium models such as the BMW 530e and plans to start running a fleet of such vehicles and higher-end models, providing the kind of cars that would be seen on the top tier of a fleet policy in a major corporate.

Adding that there’s a place in the market for the new solution, managing director Phil Jerome said: “At the top level of fleets, the need for medium-term cars is much the same as elsewhere – for fixed-term contracts, for probationary periods and where there is a desire to roll over a shorter terms contract rather than sign a 3-4 year lease.

“In some companies where the directors are also owners of the company, we would also expect to see what you might call medium-term ‘lifestyle rental’ – choosing to operate a luxury SUV in the winter months and switching to something sporty in the summer.”

Jerome also said that often-excellent buying terms and strong residuals meant that vehicles at this level could often be supplied at surprisingly competitive rates.

Further details about Meridian’s prestige fleet product will be unveiled later this year.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.