The new branch office is located at 26 Whitehall Road in Leeds and joins the firm’s existing offices in London and headquarters in the United States.

The move comes as GreenRoad beefs up its Driver Safety flagship solution to include fleet performance features such as Live Fleet (real-time fleet tracking), Landmarks & Geo-fencing, Resource Locator, Route Replay & Location History and Dispatch Verification.

‘The opening of GreenRoad's Leeds office is a natural outgrowth of the strong customer and partner base we already enjoy in the UK,’ said GreenRoad CEO Zeev Braude. ‘UK fleet operators of all sizes are extremely savvy about their fleet operations and technology,’ he continued. ‘We are seeing intensified demand for a telematics solution that genuinely combines driver behaviour change and fleet performance management.’