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Fleets urged to diversify remarketing strategies to reduce risk

Businesses are being advised to review their vehicle remarketing strategies to ensure they are prepared, should lockdown measures ever be reapplied again.

Jonathan Holland, managing director of ADESA UK

Jonathan Holland, managing director of ADESA UK

The recommendation comes as large volumes of end of contract company cars and funded vehicles enter the wholesale market following the easing of some lockdown restrictions.

Jonathan Holland, managing director of ADESA UK, is urging fleets and car retailers to deploy digital remarketing strategies which will help them avoid being unable to dispose of vehicles if lockdown rules are ever reapplied.

“While no one could have predicted the impact the COVID-19 crisis would have on businesses, there is now an opportunity to learn from the experience and introduce strategies that limit the business risk and disruption associated with sole-dependency on physical auctions,” he said.

“Fleets and dealers who only use physical auctions had assets held in limbo during the lockdown which had a considerable impact on their bottom lines. Our advice to them is to consider utilising specialist online channels as part of their remarketing mix.

“The crisis highlighted that the businesses most prepared to endure had previously adopted diversified supply strategies. With contingency planning in place now the financial pain of having vehicles potentially stuck in compounds, or on end-user driveways, can be avoided,” he said.

Holland confirmed high levels of demand for defleeted used vehicles following the reopening of car showrooms in England on 1 June.

“Within two weeks of the reopening some of our sales days were busier than we would normally see in January, traditionally a busy month for restocking, with many vendors and dealers using online remarketing for the first time.

“We experienced initial high demand for cars priced up to £10,000, as well as electric vehicles and hybrids coming off fleets but now that demand has pushed into high value stock across the board, especially for LCVs,” said Holland,

ADESA UK, a division of KAR Global, is a specialist online vehicle remarketing provider for OEMs, fleet and leasing companies and dealers, using a combination of industry expertise and cutting-edge digital technology to transform the way used vehicles are bought, sold and processed.

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.