The Cambridgeshire-based company is a leading supply chain management specialist for the UK fleet and leasing industry and provides its contract hire and leasing company clients with a nationwide network of audited service outlets delivering SMR to pre-agreed terms and conditions, pricing and service standards with quality management and performance monitoring.

The bespoke Fleet Assist event was held following a BMW Corporate Aftersales Forum last year which found a need for a better understanding of the processes involved for lease and fleet management companies booking cars into BMW Retailers for SMR work.

BMW Centre attendees at the event included aftersales directors, group aftersales managers and service managers from BMW Centre groups including Dick Lovett, Inchcape, Sytner Group, Westerly, Stephen James and BMW Park Lane, as well as both Aftersales and Contract Hire Key Account Managers from BMW (UK).

During the day-long visit, attendees were given a demonstration of Fleet Assist’s industry-leading bespoke SMR booking system, discussed the flow of information between leasing companies and BMW Centres and sat in with the control centre bookings team as they co-ordinated and arranged work to take place.

Simon Anderson, service programmes manager, BMW Group (UK), said: “We want to ensure that BMW Centres offer the best possible service to our corporate customers and effective SMR bookings processes are fundamental to that aim.

“There are very clear benefits for the BMW Centres to fully understand the service provided by Fleet Assist and how the SMR booking system functions. We want to ensure that the service is utilised to the maximum in terms of securing bookings and offering a fast and efficient service to leasing companies, their end-user fleet customers and company car drivers.”