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eDriving showcases fleet safety developments following merger

As announced earlier this year, US online driver education specialist eDriving bought Interactive Driving Systems to provide a full suite of driver training solutions on a global scale.

At a London-based forum held last week, eDriving FLEET revealed a key piece of its product development strategy by demonstrating the prototype of edriving’s closed-loop telematics-enabled driver training platform, which it announced is expected to launch later this year.

This mobile-based virtual coaching product is targeted at businesses interested in measuring behaviors behind the wheel and changing those behaviors through the closed-loop measure-mitigate-compare-remeasure loop.

CEO Celia Stokes also updated attendees on the merger, saying: “We knew our combined mission of providing best-in-class solutions was both compatible and promising, but the level of progress we’re making right out of the gate with eDriving FLEET as our newly evolved brand in the fleet space is exceeding all expectations and uniquely positions us for continued success and global growth.”

“We’re especially proud of the milestone this year’s conference represents. Our exciting future was reflected both in the content we presented to our clients and the positive feedback and enthusiasm surrounding our go-forward plans and innovative product development strategy,” added Ed Dubens, EVP of eDriving FLEET.

The forum featured invitation-only discussions with some of the world’s foremost experts and stakeholders on a range of key aims and topics surrounding work-related road safety.

Hosted by eDriving FLEET partner, Zurich Risk Engineering, at their new London offices, the event included keynote addresses by Andy Bradley, head of group risk for Nestlé and also Chairman, Global Road Safety Partnership and Glen Davies, Programme Manager, Freight & Fleet, of Transport for London.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.