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Drivers urged to be vigilant of bikers ahead of summer motorcycling season

The campaign, run by personal injury solicitors Minster Law, uses an image to remind drivers to stay vigilant of bikers on UK roads despite the lighter nights.

The firm added that although there has been a significant reduction of two-wheeled fatalities since the Think! Campaign first launched its biker awareness campaign 15 years ago, visibility is still believed to be one of the leading causes of motorcycle road traffic accidents.

According to statistics from the Department for Transport, the most common reason for accidents caused by car drivers is by failing to look properly (24%), and 30 motorcyclists are killed or injured every day at junctions.

The man depicted in the image, Graham Butcher, was himself affected by a driver failing to see him. The resulting accident, in which a large agricultural machine turned into the path of his motorcycle, impacted his life significantly and led to his retirement as a police officer.

Graham Butcher has since retrained in a new profession and has refused to let the accident dampen his passion and enthusiasm for riding. He’s spearheading the awareness campaign on behalf of Minster Law, who supported him after his accident. The company currently handles 20% of all motorcycle personal injury claims in the UK.

Biker and Minster Law managing director Michael Warren said: “Over the past 10 years, we have supported more than 23,000 bikers who have been injured in road traffic incidents. Many of those cases appear to have taken place at junctions or in another situation where a motorist failed to see the biker. We understand it’s not always because the driver didn’t look; sometimes the narrower profile of the vehicle or one headlight instead of two can unwittingly fool drivers.”

Bikers are being encouraged to share the image and video across social media using #canyouseemenow to continue raising awareness of the importance of motorists looking properly for bikers’ in their field of vision.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.