Days Contract Hire operates a mixed fleet of 9,500 cars and commercial vehicles, fitting a variety of Michelin tyres depending on the customer’s requirements.

Replacement tyres will continue to be fitted by ATS Euromaster, which has more than 340 centres around the country, and operates a fleet of approximately 820 service vans – the largest mobile tyre fitting operation in the UK.

Director Aled Williams believes the tyre supply contract with Michelin complements Days Contract Hire’s company philosophy, adding premium tyre technology to its mission to offer quality, bespoke client services.

Williams said: “Our clients look to us for guidance on best practice, whether that’s on how the driver is performing, how the vehicle is performing or how the tyres are performing. Michelin is recognised around the world as a byword for excellence in tyre technology, and that’s why we feel Michelin tyres remain the ideal choice for us.

“Whether you’re looking at their proven longevity, excellent total cost of ownership or safety credentials – all those boxes are ticked by Michelin tyres.”

Williams added: “Fitting Michelin will also help our clients save on fuel thanks to their low rolling resistance.”