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Brightmile and DriveTech link for ‘powerful’ fleet safety combination

Driver behaviour app Brightmile has teamed up with DriveTech to help fleets enhance road safety.

Brightmile’s driver behaviour app launched a year ago and uses smartphone sensors to assess and coach drivers on ‘Five Pillars’ of safe driving behaviour

The tie-up will see both parties promote each other’s risk management solutions to accelerate fleets’ focus on duty of care.

DriveTech will offer the Brightmile app to its customers to help them manage overall fleet risk exposure and gain from direct feedback to individual drivers. The app launched a year ago and uses smartphone sensors to assess and coach drivers on ‘Five Pillars’ of safe driving behaviour (Risk, Speeding, Smartphone Distraction, Fatigue and Eco).

Brightmile will in turn offer access to DriveTech e-learning interventions and driver training coaching services its existing customers, helping them improve behaviour in areas where needed, as shown by the app.

Dominic Saunders, CEO at Brightmile, said: “Our simple-to-use app provides drivers with real benefits and the fleet controller with fleet-wide insights to support driver safety objectives. Adding in the ability to offer targeted e-learning training interventions from DriveTech based on our assessments of driver performance makes for a powerful combination.”

Leo Taylor, head of product solutions from DriveTech, commented: “We believe that telematics has a significant role to play in the overall commitment to improve driver behaviour and road safety. Using the Brightmile app to help dynamically assess aspects of driver style and habits on an ongoing basis will enhance the ability to target specific DriveTech e-learning and other quality driving interventions. Improved road safety and reduced collisions are going to be the major benefits.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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