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Aston Barclay Vendor App brings real-time auction management

Aston Barclay vendors can now control and manage their auctions in real time remotely from anywhere in the world through a new app.

The new app enables vendors to send a direct message to the auctioneer during a sale.

The new app enables vendors to send a direct message to the auctioneer during a sale.

Launched as part of the second phase of the group’s digital technology roll-out to customers following an MBO last year that brought multi-million pound investment, the app features a vendor mode that can be activated as soon as vehicles are offered for sale. This enables vendors to send a direct message to the auctioneer during a sale to accept a reserve bid, or to answer a buyer question. Real-time sales data is also planned for roll-out in phase two later in 2018.

The app also enables vendors to target buyers with push notifications and also debuts the first phase of video messaging with pre-recorded messages played to buyers when their app is opened.

“We believe it’s the first time a physical auction business has hooked up buyers and vendors digitally, with vendors already looking at ways to engage with buyers,” explained Neil Hodson, Aston Barclay’s CEO. “Being able to send an auctioneer a message remotely during the sale has proven a big hit with vendors who have piloted the app. It means they do not have to attend every auction, but still have the power to engage with the rostrum and buyers.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.