Vauxhall concept to redefine brand design language
Vauxhall has teased a new concept that will embody its core design values going forward as part of its integration into the PSA Group.
Said to use a ‘bold and pure’ design that will revive cues from the GT Concept at the 2016 Geneva Motor Show, the new concept for the mid-2020s sits in line with moves to redefine the brand as part of the PACE! turnaround plans revealed eight months ago, exactly 100 days after PSA’s acquisition of the carmaker closed.
A key element of the next-generation design language will be the ‘compass’ line on the front end, along with a new daytime running light signature.
“Design will be at the heart of everything that we do in future,” said Mark Adams, Vauxhall’s vice president design. “It will truly differentiate the Vauxhall brand, and make it sharper and more relevant to our core values. We are a proud British brand and design inspiration is all around us in the UK – from the bold ingenuity of James Dyson to the pure designs of Jonathan Ive – and this concept will embody that.”