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Synergy rebrands to recognise evolving marketplace

Car leasing broker Synergy Automotive has changed its name to Synergy Car Leasing to better reflect requirements among its personal and SME business customers.

Paul Parkinson (centre), MD of Synergy Car Leasing with team members

Founded in 2006, the business runs a 50-strong team to supply finance packages for new vehicles to personal leasing customers – which make up 70% of its client base – as well as all types of businesses across the UK.

The rebrand is part of a wider £500k investment programme which includes increasing opening hours by almost 60% and doubling office space at Synergy’s Hornbeam Park headquarters in Harrogate to accommodate the company’s three-year growth strategy.

Managing director Paul Parkinson said: “As an online customer-focused, data-driven business, remaining agile and providing a fast response in an increasing competitive marketplace is more important than ever. Our rebrand is designed to make us even more relevant to our personal and SME business customers while ensuring we remain ahead of the curve and our competitors.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.