RoadSafe and GreenRoad team up for road safety initiatives

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The two organisations will work together on a number of activities including a workshop on good practice in managing company drivers in London on 30 June. Also GreenRoad, which offers a number of technology-based programmes to maximise driving safety and efficiency, will sponsor a special Prince Michael International Road Safety Award to recognise an operator using technology to improve fleet safety.

GreenRoad has worked alongside RoadSafe on projects in the past and was awarded a Prince Michael International Road Safety Award in recognition of its work with Staffordshire County Council on its young driver safety programme in December 2008.

'GreenRoad's customers such as the Ministry of Defence, Bunzl, Iron Mountain and Balfour Beatty Utility Solutions have cut risk as much as 93% by changing driver behaviour, making the road and drivers safer while also reducing insurance premiums, fuel consumption and vehicle wear-and-tear,' said Adrian Walsh, director of RoadSafe. 'We trust that by working closely with such an innovative company as GreenRoad and its customers we will gain valuable first-hand experience of the important role that Intelligent Transport Systems (ITS) plays in road safety management.'

He added: 'Occupational road risk management is about employers pro-actively managing their at-work drivers more effectively and efficiently to achieve legal compliance and improve productivity and make financial savings.

'RoadSafe and its Driving for Better Business campaign have been hugely influential in encouraging more organisations to focus on managing occupational road risk. We look forward to working with GreenRoad and, we hope, other strategic partners in the future to further reduce the risks that people who drive for work face on the roads.'

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