Diesel-powered SUVs still have their place, especially if they have a bit of luxury, says John Challen.

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Does the UK need another car manufacturer? It’s a question that even Genesis has asked itself and, ultimately, concluded the answer is ‘Yes’. Many might not have heard of Hyundai’s high-end brand, but the big thing about the Korean brand is that it is doing things differently.

However, with the introduction of a mid-size SUV, it is aiming to stand out from the crowd in a very congested market. With the likes of the BMW X3, Audi’s Q5 and the GLC from Mercedes-Benz for company, it has its work cut out. However, GV70 is the model that Genesis, having already introduced the G80 saloon, believes will be its biggest seller in the rapidly expanding range.

Genesis has gone heavy on premium, which, ultimately leads to a price premium for anyone wishing to move to the new market entrant. The cabin is luxurious, with high-end materials and fabrics all around. The brand says the interior is inspired by the ‘Beauty of White Space’ concept used in traditional Korean architecture and it’s clear to see. There is ample room up front and in the rear seats, while the controls are all thoughtfully laid out.

Technology-wise, there is a whole host of standard equipment available though the various packs. The infotainment is handled via a 14.5-inch screen with augmented reality. From this screen, real-time images captured from the forward-facing camera can be displayed within the navigation, illustrating the most realistic route ahead. As part of the innovation pack, there is a 3D instrument cluster that uses sensors to track the driver’s eyes and automatically displays driving information in their eyeline.

There are also some other neat technologies, including one for people who aren’t fans of the underbody boot opening sensor, which can leave you waving your leg around while nothing happens. The Genesis alternative is a small button integrated into the bottom of the rear wiper, which, when pressed, seamlessly opens up the rear of the car.

For the GV70, there’s a straight engine choice between a 2.2-litre diesel and a 2.5-litre petrol model. There are three trim options (Premium Line, Luxury Line and Sport Line) and both models come with an eight-speed auto box and four-wheel drive. The turbocharged 300hp petrol option might be tempting, but the more sensible fleet option is the oil-burner. The engine produces 199hp, which helps to drag the 2,480kg SUV to 62mph from a standstill in just under eight seconds.

The diesel GV70 tested here was smooth and quiet, but responsive when called into action. The SUV rides nicely and part of the credit goes to Genesis’ electronically controlled system that uses those forward facing cameras to monitor the road ahead and automatically adjust the suspension accordingly, meaning impact from potholes and speed bumps are minimised. Motorway miles, in particular, are covered with ease in the big car, but it can still hold its own on B- roads, with limited body roll and good power delivery.

The Verdict
With the GV70, Genesis knows that it’s got a fight on its hands, especially with well-established rivals. But this is a premium product that will stand out from the crowd.

The Lowdown
Key Fleet Model: GV70 2.2D
Strengths: Interior luxury, lots of technology
Weaknesses: High CO2 figures, price

Fleet World Star Rating
4/5