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Renault restructures expanding fleet team

Renault has revamped its fleet team as it expands operations to ensure increased coverage of areas including mobility solutions and local fleet sales.


The growth of the Renault fleet team supports key fleet models, including the newly launched Koleos and recently updated family car line-up.

The department now centres around two key divisions: sales, led by Mark Potter, and operations, headed up by Mark Dickens.

The changes see Potter, previously Groupe Renault regional director for the North of the UK, become national fleet manager – a newly created role with responsibility for overseeing the restructure of the fleet team and for the corporate account managers, contract hire & leasing managers, business sales area managers and an upcoming sales team dedicated to the all-electric Renault Z.E. car and van range.

Meanwhile Mark Dickens continues as fleet operations manager but with additional responsibilities for the Motability programme and short-term rental contracts alongside his current remit to look after the central operations team, strategy, residual value management, remarketing and central fleet sales.

The changes also see Patrick Whyman assume the new role of national rental and mobility manager with responsibility to develop Renault’s strategy for new mobility solutions, such as car-sharing schemes, car clubs, and connected vehicles, as well as holding responsibility for sales to the rental industry and managing the Motability programme.

Renault will also advance its Local Fleet Strategy through the addition of a team of 10 business sales area managers in addition to the existing seven-strong team managing large corporate customers. The enlarged team will enable a greater focus on supporting dealers in smaller, more manageable territories and comes as the carmaker reports that its Local Fleet Strategy saw sales of 21,939 cars and vans in 2016, up 25% over the previous year.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.