Project EDWARD – Every Day Without A Road Death – is sweeping across the UK this week (13-17 September), bringing a packed line-up of events to promote road safety.

Project EDWARD will bring a packed line-up of events to promote road safety this week (13-17 September)

The campaign promotes an evidence-led ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

This year’s campaign is being managed this year by RoadSafe in partnership with Driving for Better Business, and sees everyone from police, air ambulance and fire services, through to councils, fleets, children and even horses involved.

Highlights include police forces across England, Scotland, Wales and Northern Ireland taking part in the first National Safe Speeds Day (15 September).

Meanwhile, fire services, air ambulances and road safety partnerships will demonstrate new advances in post-crash care.

In the New Forest, the crew will briefly swap four wheels for four legs as they consider the safety of horses and riders.

And Kent County Council is launching its ambitious “Vision Zero” road safety strategy aiming for zero fatalities on the county’s roads by 2050. The event will feature demonstrations of vehicle safety technologies such as Autonomous Emergency Braking, and will highlight the gaps between car and van safety – a major theme for RoadSafe and Driving for Better Business.

Many other initiatives are also being held over the full campaign week, which is sponsored by Nextbase.

Adrian Walsh, director of RoadSafe, commented: “Project EDWARD is about all road users, road authorities and emergency services joining forces with the aim of zero road deaths.

“Our road trips will be stopping at multiple locations each day to share exciting content, knowledge, interviews and stories all linked to keeping those who drive for work safe.

“We will be looking at safer drivers, safer vehicles, safer journeys and driver wellbeing as well as how best to manage those who drive for work in order to reduce risk, control costs and improve efficiency. Our aim is to provide a platform that showcases some of the best work being done around the country.”

For the week-long Project EDWARD itinerary, click here.