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UK true fleet records positive growth

True Fleet recorded its first positive numbers in 13 months with a 6.3% rise, according to latest Dataforce figures.

Seat's year-on-year fleet and true fleet sales grew by 14% and 42% respectively

Seat’s year-on-year fleet and true fleet sales grew by 14% (2,997 units) and 42% (up 2,108 units) respectively

The overall market rose 10.4%, finishing just shy of 168,000 registrations following a private market jump of 26.2%. However, special channels fell 8.1%.

Nonetheless, Dataforce comments that time will tell whether this overall rise indicates a trend or whether it is more a reflection of a particularly bad April 2017.

SUVs continue to be the fastest growing segment: 96 different models registered at least one sale in true fleet for April. A further 19 new SUV models were yet to accrue any registrations in April 2017.

The Mitsubishi Eclipse Cross, the Peugeot 5008 and the Seat Arona were all released late in 2017 but have now all managed to accumulate four-digit numbers in fleet registrations added Gabriel Juhas from Dataforce.

Ford and Vauxhall led the true fleet top ten, followed by Mercedes-Benz, Volkswagen and Audi. Nissan came sixth with a growth of 33.0%, with BMW and Hyundai taking 7th and 8th place. Seat secured the highest growth in the true fleet top ten for April, with a 49.6% rise, ending in 9th place with Peugeot rounding out the top ten.

Peter McDonald, head of business sales at Seat UK, said: “These latest results show that last year was no flash in the pan – Seat has become a real contender for fleets across the UK by offering service levels and vehicles which really hit the mark.

“Programmes include the four-day test drive scheme [that has resonated] well with fleet decision-makers.”

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.