New-look bikes join London cycle hire scheme
TfL has updated its cycle hire scheme with new-generation bikes as it also expands the scheme in Brixton.
First launched in 2010 when Boris Johnson was Mayor of London, the ‘Boris Bikes’ scheme is being updated with bikes from Pashley Cycles that feature a new design for improved handling, safety and comfort as well as improved front and rear lighting, Bluetooth and the capacity for GPS technology.
The Bluetooth technology will enable Serco, which maintains the bikes, to quickly download info from bikes on their usage/performance. In the future GPS technology could allow the collection of big data – which would not be connected to any customer data – to assist with cycle route and docking station planning.
Keith Moor, chief marketing officer at Santander, said: “The new cycles have been designed to meet the evolving needs of London as an always on, connected smart city. We’re really excited about the new tech on the cycle, it’s been built in a modular way so we can easily add and update it.”
The scheme – which offers a number of business account options – is also being extended into Brixton this winter with the installation of seven new docking stations, providing space for up to 200 bikes.