At the same time, the current SEAT UK Director, Peter Wyhinny, will begin a new role as director of SEAT Italy.

Neil joins SEAT UK from the Mercedes-Benz Retail Group. Before his time at Mercedes-Benz UK, Neil worked in senior sales and marketing roles for Nissan, both in the UK and internationally.

Simon Thomas said: ‘I’m delighted to welcome Neil to the Group. He will bring significant dealer and manufacturer experience to SEAT UK, to continue the growth started by Peter Wyhinny. I would like to congratulate Peter on his new role and thank him for achieving record sales and market share for SEAT UK.’