Last year saw the firm report a major leap in fleet size, sparking end-of-year figures that reveal operating profit jumped by more than 50%.

Managing director Peter Davenport is now looking to capitalise on that progress with a milestone objective to more than double fleet size again by 2017. He added that a target of 12,000 vehicles – which would represent an increase of more than 107% in three years – is now well within reach.

Davenport, who led a management buy-out in 2006, said: ‘2014 was a tremendous year for the company with record performance leading to figures well beyond even our most optimistic targets.

‘But we don’t want to stop here and have put plans in place for even more spectacular growth in the next 12 months and beyond.

‘We have a long-term vision for expansion and doubling the size of the business in three years is a key part of that.’

Operating profit for 2014 was £1,600,000 with turnover at £42 million and fleet size reaching more than 5,700 (both increasing by 22%).

Davenport puts that success down to three major initiatives along with the addition of several new products.

He added: ‘We set out this year to press home the advantage of our move into new headquarters in 2013.

‘We launched a concerted push for growth with a fresh, far more targeted and sales-focused approach and that has paid big dividends.

‘We consolidated the business by switching all of our activities to a single site, which immediately created much improved facilities and far greater capacity. It made us massively more efficient at a stroke and produced significant savings.

‘We also undertook an objective review of the entire workforce which laid down the foundation stone for the sales initiative.’

The launch of several new services helped had further positive implications on the Motiva Group balance sheet.

A new online platform enables customers to book rentals at the touch of a button, while a new accident management package and “end-of-contract” service were also introduced.

Motiva Group, which employs 62 people, is planning four key initiatives to build on its rapidly improving position within the industry next year.

They include a major development project at the company’s Stoke-on-Trent headquarters, with work to build modern, three-storey offices expected to be completed by February.

Motiva is also planning major investment in new technology with a new IT platform, while two new products will significantly enhance its fleet management portfolio.

Davenport added: ‘These are exciting times for Motiva Group. We have big plans for the future and I think the only way is up.’