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Mobile user growth pushes web traffic to new record at Aston Barclay

Web traffic at Aston Barclay hit a new record in October, with the firm’s recently launched Buyer App playing a strong role.

Martin Potter, group operations director at Aston Barclay

Martin Potter, group operations director at Aston Barclay

The Aston Barclay website recorded 115,000 visits and over one million monthly page views last month, with 50% of traffic coming from mobile online buyers.

The auction and remarketing specialist credited the rise in traffic to its new Buyer App, which has been downloaded by more than 3,000 buyers in the three months since its launch. A total of 13% of online bids are now coming from mobile and the firm cited case of some users bidding via the App in the auction hall to avoid detection from rival buyers.

“Our mobile vision was to replicate the success of the Uber app which makes it quick and easy for a customer to connect with a car. Amazon’s ability to suggest products to consumers live online has provided inspiration for our next App release where we will push stock to a buyer’s phone based on our knowledge of their historic buying habits,” explained Aston Barclay’s CEO Neil Hodson.

“Geo location technology enables us to connect with a buyer when they arrive at an auction and automatically update them on relevant stock in that day’s auction. It’s all about using our data in a different and more intelligent way,” he added.

The firm is also imminently launching a new Vendor App that connects the vendor and the buyer for the first time to share offers, special deals and incentives.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.