KeeResources acquired by Auto Trader Group
Auto Trader Group has acquired automotive data and solutions provider KeeResources Limited for an undisclosed amount.
The acquisition will see KeeResources continue operations as usual, including both its current office locations, but will gain from access to Auto Trader’s resources.
The move builds on the firms’ existing partnership, with Auto Trader using KeeResources’ detailed vehicle taxonomy dataset for new and used cars to power its platform; one of a number of software solutions, data and services that KeeResources provides to the automotive industry.
Auto Trader CEO-designate, Nathan Coe said: “KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it’s important to own and develop such an accurate and valuable data source.
“We see data as a key enabler towards both improving the user experience and digitising the automotive ecosystem, allowing us to make the buying experience better for car buyers and more efficient for retailers.”
Denis Keenan, CEO of KeeResources, added: “We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace. Auto Trader have been clients using our data for some time so joining their wider group is an exciting opportunity to take our business to the next level.”