Revealed as the group outlines its global fleet strategy, the UK plans for the XE will see around 45% of take-up from the fleet and business sector, which has resulted in significant investment in Jaguar Land Rover’s UK corporate sales structure.

As part of a major global investment made in fleet and business, four senior-level managers have been appointed across both brands at head office, while the UK field-based sales team has grown from 16 to 22, implementing a new direct sales approach that will meet and exceed the needs of large fleets.



In addition, the retailer network has also benefited from significant investment with a new structure put in place that will serve the needs of SMEs and user choosers. Some 25 local fleet and business teams, selected based on their desire and opportunity to serve local businesses, have been appointed who will sell 80-100 cars locally. This dedicated retailer-based team will mean that small businesses and user choosers – who are often neglected by manufacturers – find they are treated in just the same way as retail customers.

The best-selling fleet and business model is set to be the XE 2.0d StopStart EU6 R-Sport Auto, anticipated to account for the majority of XE fleet and business sales. Not only will it offer business drivers the lowest total cost of ownership in the premium c-segment, it will retain an RV of 45% after 3yrs/30,000 miles according to CAP. Jaguar Land Rover is committed to maintaining strong residual values for the long-term with very careful management of its fleet and business sales mix. Some 80% of XE fleet sales will go to long-term business deals such as those with blue-chip companies and user-choosers.

Chris Newitt, Jaguar Land Rover UK sales director, explained: ‘We will make sure that the short-term business for XE and Discovery Sport never goes above 20% of the next year’s volume. We will not chase volume with our fleet and business sales. Jaguar Land Rover is about special products, cars that offer unique British essence giving customers something truly different.



‘The contract hire and leasing market is now very wary indeed of premium manufacturers overpushing volumes and damaging RVs as a result. We are committed to exclusivity – and will bring stability as a result.’ 

Further peace of mind for fleets comes in the form of two fixed price service plans for the XE. For those who cover 10,000 miles a year, the plan will cost just £475, while for higher mileage drivers who cover 75,000 miles over five years, the plan will rise to just £675. Further attractions for fleet and business customers are satnav available as standard and an intuitive new InControl Infotainment system with an eight-inch touchscreen.

Both the XE and Land Rover Discovery Sport have been designed and developed with Jaguar Land Rover’s global fleet and business team involved from the start. When it goes on sale in January, the Discovery Sport will be the most efficient production Land Rover ever, with competitive residual values and outstanding versatility for fleets thanks to a seven-seater option. Later in 2015, it will be available in 2WD eD4 form with CO2 emissions of 119g/km.

Jeremy Hicks, Jaguar Land Rover UK managing director said: ‘The new Jaguar XE and the Land Rover Discovery Sport are the right products at the right time. Fleet and business drivers are desperate for some new life to be breathed into the market. With their brand appeal, driving dynamics, incredible efficiency and focus on technology, the Jaguar XE and Land Rover Discovery Sport will appear on more company car choice lists than ever before.



‘These new products are supported by an enhanced new fleet and business sales structure that will see the needs of large fleets and user choosers not just met but exceeded. Factor in class-leading cost of ownership with our commitment to protecting residual values for the long-term and we believe Jaguar Land Rover has the formula for success for business drivers.’