Announced as the group ramps up for the major fleet launches of the new Jaguar XE and Land Rover Discovery Sport, the new strategy comes as Jaguar Land Rover looks to increase its fleet and business sales to 25% of its total global sales by 2020.

The new strategy follows a major global investment made in fleet and business from retailer networks to on-the-ground business sales staff to digital marketing. The global Jaguar Land Rover retailer network is intended to grow from 2,600 across 180 countries at present to over 3,300 by 2020, while specialist fleet and business centres will account for 20 to 25 per cent of total volume.

Mirroring this will be a joint portfolio fleet and business sales approach, with corporate sales teams visiting clients as one collective brand, offering both Jaguar and Land Rover products. In line with this commitment Jaguar Land Rover aims to increase global fleet sales from 16 per cent to circa 25 per cent of total volume.



At the same time as improving the way it does face-to-face business, Jaguar Land Rover has invested in its digital marketing with a new international fleet and business website (http://www.fleet-business.jaguarlandrover.com) designed to channel customers in the most efficient manner possible. Jaguar Land Rover has also invested heavily in engaging with business customers on international networking social media site, LinkedIn.

This investment in retailers, corporate sales staff and digital infrastructure will see the proportion of global sales from fleet and business increase from 17 per cent to around 25 per cent by 2020, while the XE will be Jaguar Land Rover’s biggest global fleet and business seller.

Ken Forbes, Jaguar Land Rover global fleet and business sales director, commented:
‘This is the biggest, most important global fleet and business strategy we have ever implemented. It is crucial in order for JLR to grow, as it will see us build on the incredible renaissance of the last six years, most of which has been focused on retail sales. The new Jaguar XE and Land Rover Discovery Sport further balance our product portfolio – and they will drive our global fleet and business sales across the world.

‘We certainly won’t be applying a one-size-fits-all strategy to our markets, though. We will plant the best parts of our fleet sales business approach across markets. We have the expertise and the product to get it right.’

To read about Jaguar Land Rover's plans for the XE in the UK, click here.