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Hyundai appoints ex-Lamborghini director to head new luxury brand

By / 5 years ago / Latest News / No Comments

Effective from the start of this month, the role is based at the carmaker’s headquarters in Seoul, where Fitzgerald will be in charge of marketing and brand strategies aimed at getting a foothold among the premium marques.

In his 12-year career at Lamborghini, he was part of the brand’s ten-fold sales increase as it established itself as a luxury car brand. He joins former Volkswagen Group design director, Luc Donckerwolke, who was appointed head of Hyundai’s Prestige Design Division in November.

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Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.