Gofor has appointed Iain Bennett as its new managing director, driving the next phase of growth for its fleet management and business contract hire business.

Iain Bennett, managing director at Gofor

Bennett brings significant expertise in the technology space, as well as a track record in accelerating business growth. His background features senior positions within technology businesses – including almost a decade in prominent roles at Hewlett Packard Enterprise.

The appointment aligns with Gofor’s focus on digital transformation, which includes recent investment in a driver portal platform for salary sacrifice to ensure optimal customer experience.

Bennett succeeds current MD and company founder Graham Lesslie, who moves to a new chief executive officer role within the company.

Lesslie will maintain responsibility for the ongoing success of Gofor, leading the company’s vision for growth, further developing its crucial funder and partner relationships and providing direction on a number of key projects.

He commented: “Iain’s appointment is incredibly exciting and sets Gofor up for the next stage in our growth. Iain struck me as a real people-first leader who recognises the importance of delivering excellent customer experiences, which aligns with our Gofor proactive values and culture. I’m pleased to be able to bring in someone of his calibre who can give us a fresh perspective on achieving our strategic aims. I’m excited to see the contribution he can make to our team and our customers.”

The change at the top is a key step in Gofor’s ongoing growth plans, which have already seen the business rebranded in February, removing ‘finance’ from its name to better reflect its full end-to-end fleet management provision. Gofor has also reported a raft of new fleet management and salary sacrifice accounts.

Bennett added: “It’s an exciting time to join Gofor, and it’s come at the perfect stage of my career. I want to thank Graham for trusting me with the operational responsibilities which will allow him to transition to a more visionary and strategic role within the business. I look forward to supporting him, our customers and the whole Gofor team, in this next phase of our growth.”