Geotab is working with Driving for Better Business (DfBB) to raise fleet awareness about the importance of driver safety.

The partnership will include a range of initiatives to promote fleet safety best practices, including how data can improve driver behaviour

Great British Fleet Event partner Geotab will work with DfBB, a National Highways-backed organisation, to share resources, expertise, support and thought leadership for promoting safety within the logistics and fleet sector.

The work includes showcasing how data can improve driver behaviour. The MyGeotab web-based fleet management platform unites key safety-focused features including driver safety reporting, coaching, and dash cam integration. It enables fleet operators to gather and share vehicle and driver insights in near real-time – from fault identification to driving habits, to ultimately helping cut insurance premiums, optimise vehicle maintenance and performance, and ensure driver safety is maximised.

“At Geotab, we process approximately 55 billion data points every day across more than 3.5 million vehicles. Safety is a critical focus for us, and we are thrilled to partner with Driving for Better Business to support them in this endeavour,” said David Savage, vice president, UK & Ireland, Geotab. “Our mission for safety aligns perfectly with Driving for Better Business’s efforts to create a safer driving culture across the transport industry, and we’re excited to see how we can work together to achieve this common goal.”

Anne-Marie Penny, National Highways lead for Driving for Better Business, added: “Being a DfBB partner means sharing our vision and Geotab certainly does that. They are invested in improving the safety of those who drive for work and empower employers to manage this better. I’m hugely excited about the knowledge and good practice that we can share with our networks to make the roads safer for all.”

Geotab will be at this month’s Great British Fleet Event to discuss how fleets can use its technology to drive safety, efficiency and sustainability. This includes a talk by Rick Nimbley
business development manager, UK & Ireland, on ‘Cost Control – Why an agile fleet matters’ as part of the Masterclass conference programme.

The show takes place at the Marshall Arena, Milton Keynes on 25 April. Sign up for a free ticket to the show here.