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Ford calls for clear EV roadmap in run-up to 2030

The UK needs a clear roadmap to the 2030 ICE ban, focusing on developing workplace and public charging and giving stronger incentives to purchase electric vehicles.

The Government’s 2030 target will not be achieved organically, according to Ford, and a clear roadmap is needed

The call comes from Ford ahead of the COP26 climate conference, as it says there’s an opportunity for the UK to lead the way with a clear plan for delivering the switch to electric vehicles.

“In the UK, the electrification transition is underway, but we will not achieve the Government’s 2030 target organically. We need a plan, supporting the rollout of electric and plug-in hybrid vehicles, in operation ahead of November’s critical COP26 climate summit,” said Stuart Rowley, president, Ford of Europe.

The carmaker said the scale of the challenge requires a partnership between all the key stakeholders: policymakers, energy providers, local authorities, consumers and the auto industry.

Its new research finds that while the appetite for electric vehicles is increasing – 28% of respondents said they plan to buy an electric vehicle within the next five years – a substantial proportion of drivers still have reservations.

More than one in five say they have no intention of buying an electric vehicle, while a further fifth said they would not buy an electric vehicle until they have no other option.

And the research also suggests that consumer acceptance is a key obstacle to overcome, with the Go Electric report pointing to an apparent lack of information around EV technology.  A majority of drivers – 61% – surveyed for the report said they did not feel they have enough information to make an informed decision on purchasing an electric vehicle.

As such, Ford is stepping up its Go Electric consumer awareness campaign to help consumers on the journey to an all-electric future.

But it’s also outlined four key action points that the UK as a whole needs to address:

  1. Comprehensive Roadmap: an action plan led by Government and agreed by all relevant stakeholders, which sets out the ‘how’ and ‘when’ of the switch to electrification
  2. Charging Infrastructure: charging points need to be accessible for all with public charging points required across the UK so that no regions are left behind
  3. Incentivisation: a need for a comprehensive regime of both purchase and usage incentives that encourage consumers to adopt all-electric and plug-in hybrid technologies
  4. Information for all: consumers have said they do not feel that they have enough information on electric vehicles. This requires a collective effort from all stakeholders to ensure customers have confidence in the technologies

Ford’s full Go Electric report can be viewed here.

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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