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Fleet Alliance increases focus on mainstream corporate sector under new appointment

Christopher Caddick joins the company in the newly created role after working with Zenith Leasedrive for the last three years, in both key account and business analyst positions. 

Caddick joined Zenith directly from Bath University where he gained a degree in Mathematics, and in his new role reports directly to Rob Wentworth-James, corporate sales director at Fleet Alliance. 

As part of the outsourced fleet management team, he is responsible for working with new fleet customers, analysing their businesses, devising strategy and delivering cost savings. 

Although much of the company’s recent growth has come through the SME sector, Fleet Alliance has increased its focus on the corporate fleet market with some considerable successes in the last 12 months, following the appointment of Wentworth-James early last year to target larger corporate fleets. 

Fleet Alliance managing director, Martin Brown, said: “The appointment of Chris Caddick to the newly-created position of key account manager underlines our commitment to the corporate fleet sector and carries on the emphasis we have placed on this sector with the appointment of Rob Wentworth-James last year. 

“We have continued with that investment and commitment, and are now starting to see the fruits of our labours by winning large corporate accounts on a regular basis both for maintenance management and outsourced fleet management,” he said. 

“This new appointment, and our continued investment in the corporate sector, is very much part of our ongoing and continual drive to extend the level and quality of services that we provide to our customers across all sectors of the fleet market,” added Brown. 

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.