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EV orders leap 300% at Zenith as BiK tax initiatives take effect

Orders of electric vehicles (EVs) at Zenith have leapt over 300% in salary sacrifice fleets and 250% in its company car fleets over the last six months, as drivers and fleet managers look to reap the benefits of going greener.

Tim Buchan, CEO of Zenith

According to the firm, the increase is both the result of the 0% Benefit-in-Kind rate due to take effect from 6 April 2020 for fully electric vehicles, as well as a move among corporates to embrace sustainability.

To support the growth and help with queries, Zenith has launched a new section on its website designed to provide users with a range of information from tax guides to charging and vehicle type explanations, supported by Zenith’s consultancy team.

In support of its retail consumers, Zenith’s personal contract hire (PCH) offering, ZenAuto. has now expanded its web presence and launched its ElectricAuto (https://electric.auto/) exclusive electric PCH platform. This is designed to make the switch from traditional vehicles into electric vehicles as simple as possible by providing in-depth information, including on the latest models available, as well as offering access to a team of experts through its website, on live chat or by telephone.

Zenith has also recently joined the EV100 global initiative, which is committed to accelerating the transition to EVs and making electric transport the new normal by 2030.

Tim Buchan, chief executive of Zenith, commented: “We believe leasing companies will be the drivers of change with the wider adoption of EVs. Leasing represents an effortless way to drive an EV, whether it be through a company car, salary sacrifice or PCH option. It gives the consumer the flexibility to drive new vehicles with a minimum of fuss as ranges extend and technologies advance. As part of our commitment to the EV100, 100% of our own company cars will be electric by 2025.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.