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December is safest month to be on road, reports GreenRoad

The company’s 2012 Fleet Driver Performance Data Benchmark Report is based on data representing over 70,000 GreenRoad drivers worldwide and offers a snapshot of performance with comparative data going back to 2010.

The UK average monthly Safety Score shows that the highest scores are recorded early in the year, from January through April. From April on, driver performance shows a steady improvement ending with December being the safest month of the year. 

In terms of time of day, Safety Scores tend to be consistent throughout the typical workday in the UK with one exception: the average Safety Score jumps dramatically at 23:00 and then drops to very low, safe levels.  

‘It appears drivers may be rushing home at the end of their late shifts. The rise in score could also be due to driving when vehicles are shunted in the depot as the operation closes for the night,’ commented Mark Hampson, GreenRoad driver performance change management expert.

The data also shows that harsh braking is by far the most common risky event. A total of 48% of the recorded risky events relate to harsh braking, followed by corner handling at 36%. Harsh braking also increased from 2011, possibly due to major events that impacted traffic such as the Olympics and Diamond Jubilee. 

‘With GreenRoad, fleet managers can look for specific patterns and geographic locations related to high probability of harsh braking or poor corner handling. Showing the data patterns to drivers increases their awareness, and is more likely to result in a positive behavioural change,’ commented Hampson.

Drivers also showed significant improvements in their safety scores in 2012 compared to previous years. Last year saw new GreenRoad drivers improved their Safety Scores by between 23% and 50% within six months, as GreenRoad and customers share best practices and refine their driver change management programmes.

The 2012 report was completed by analysing GreenRoad data generated by representative fleet drivers from across the UK. The Safety Score comparisons were completed by analysing only those drivers who logged more than 500 driving hours with GreenRoad. The total sample included 813 drivers.

To download the complete report, go to http://info.greenroad.com/acton/formfd/2077/0047:d-0001

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.