Company car technology launched by driver rewards firm Lightfoot

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Lightfoot has launched a new company car and grey fleet product enabling businesses to provide duty of care to staff through improved safety of drivers, without invading their privacy.

Lightfoot's new telematics product combines business and personal use of a vehicle

Lightfoot’s new telematics product combines business and personal use of a vehicle

Identified as, “the single largest risk on Britain’s roads” by Lightfoot’s CEO Mark Roberts, company car and grey fleet drivers have been a huge challenge for businesses wishing to reduce accidents among staff, while also reducing fuel bills.

The product is being launched concurrently with Fleet World’s own grey fleet survey, which aims to tally responses from industry to better gauge where it is heading. Click here to answer the survey.

The question of data becomes an issue with company cars, as vehicles are often used for both business and personal journeys. Whilst a business can justifiably track its vehicles when they are being used for work, it has no right to see what its employees are doing outside their working hours.

Lightfoot has developed its technology to bridge fleet and consumer products, enabling drivers to disable vehicle tracking when the vehicle isn’t being used for work.

Mark Roberts, CEO of Lightfoot, said: “Company cars and grey fleet vehicles have occupied a complicated space. Companies have a Duty of Care to their employees when using their assets, but have no right to track and monitor what they do outside the working day. The inability to utilise technology that could save lives is a significant issue, as 1 in 3 road deaths in the UK involves a vehicle being driven for work.”

Unlike other traditional telematics solutions, Lightfoot’s driver feedback does not require GPS data to function. As a result, motorists can be rewarded for better, safer and more efficient driving free from concern that their personal journeys are being tracked.

Drivers achieving a Lightfoot score of 85% or more become ‘Elite Drivers’ and are automatically entered into draws to win cash, and prizes ranging from hotel breaks to the latest consumer technology devices. Lightfoot helps drivers achieve this through a mix of visual and audible alerts from its dashboard display, guiding drivers to a better, safer, more efficient style of driving, which it claims can save up to 20% on fuel costs.

Robertscontinued: “When it comes to telematics and fleet management, company cars and grey fleets have been the elephant in the room for decades. These are high-value vehicles that clock high mileage in a short amount of time, making them some of highest-risk vehicles on the roads. The fact nobody has been able to offer a technology solution for these vehicles until now is frankly stunning.”

“We’re talking about the single largest risk on Britain’s roads – millions of vehicles driving far in excess of the average yearly mileage, yet with no smart means of utilising technology to reduce avoidable accidents and protect both the drivers and the companies liable for them, until now.”

“Through Lightfoot, we have a product that finally meets the needs of businesses and drivers using company cars and grey fleets. Simple to install and intuitive to use, we’re hoping to make a significant impact on road safety and the wellbeing of thousands of employees across the UK.”

To learn more about Lightfoot’s company car solution, visit: www.lightfoot.co.uk/companycars

For more of the latest industry news, click here.

Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.

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