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Car leasing trends on the change, says Hippo

Leasing customer demographics are changing, due to an ageing population and changing technology use and consumer spending, according to Hippo Leasing.

The new A-Class brings a choice of one diesel or two petrol engines from launch.

The A-Class was the most popular leased model on Hippo’s books in 2018

The firm – which offers both personal and business leasing contracts – analysed its internal data for 2018 and found the league table for the most popular vehicle manufacturers appears to be in a constant state of flux.

Mercedes-Benz knocked Vauxhall off the top spot in 2018, gaining the largest of total enquiries (14.5%), up 5.1% from 2016 – with the A-Class holding the top spot as the most popular leased model. Interestingly, Volkswagen lost the largest market share over 2018, down from 11.1% in 2016 to just 4.6% last year. 2018 also witnessed consumers favouring the luxury end of the leasing market, with more higher value vehicles making up the top five than previous years.

When analysing customer demographics, the 25-34 age group was the most interested in vehicle leasing contracts, representing 27.6% of all visitors to the Hippo Leasing website in 2018. However, this was down from 31.1% two years ago.

Older drivers, aged 65+, were the fastest growing customer segment, with their share of total enquiries more than doubling in three years (up from 3.6% in 2016 to 7.3% in 2018).

Finally, Hippo’s analysis showed that the mobile phone continues to dominate as the device of choice for customers searching for leasing deals, making up 67.3% of all sessions in 2018 (up from 60% in 2017 and 51% in 2016). In comparison, searches on desktop have fallen YoY, from 32.3% in 2016 to 22.6% in 2018, as well as on tablet, which were down from 16.7% in 2016 to just over 10% last year.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.