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BCA to launch new ‘Retail Ready’ digital sales channel

BCA is imminently debuting a new Retail Ready digital sales channel, designed to help trade customers cut overheads on vehicle disposals.

The Retail Ready digital sales channel will offer vehicles that have been prepared cosmetically and mechanically to BCA’s new industry retail standard 

It goes live on 1 October and will offer vehicles 24/7, all of which will have been prepared cosmetically and mechanically to a new industry retail standard developed by BCA.

Additional sale events including live online auctions will follow.

BCA’s trade customers can retail the vehicles directly themselves. In addition, contracted partners of the cinch service launched last year can list and sell Retail Ready vehicles through the cinch retail eCommerce platform.

The new channel will act as a virtual showroom extension for BCA’s trade customers, while enabling them to avoid the overheads typically associated with holding, preparing and presenting stock for retail.

Stuart Pearson, COO BCA UK remarketing, commented: “This new and innovative Retail Ready service from BCA will provide our trade customers with increased selling opportunities and allow them to drive improved efficiencies within their businesses.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.