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Alphabet's Richard Schooling moves to international role

The move comes as part of a reorganisation of the management team following CEO Ed Frederiks’ retirement announcement in December 2015.

In his new role, Schooling is responsible for the strategic coordination and development of all 18 Alphabet markets.

As well as leading Alphabet (GB) Limited – one of Alphabet’s strongest markets globally – as chief executive for the past five years, Schooling has also held the role of chief operating officer of BMW Group Financial Services in the UK. In addition, he was part of the original BMW Group senior management team that founded Alphabet in 1997.

Before getting into fleet management in 1986, Schooling held positions in finance, operations, sales and marketing in various industries.

“Richard Schooling is an experienced professional with excellent knowledge about the leasing business. His passion and experience for Business Mobility will be a great asset to further shape our company in the future,” said Alphabet CEO Norbert van den Eijnden.

Commenting on his new role, Schooling said: “Benefiting from many years in direct contact with our clients, I know their challenges and requirements first-hand. Meeting their needs is and remains my top priority.

“Alphabet GB is a successful, well-established market and now I look forward to joining headquarters to further strengthen Alphabet’s position internationally as the leading provider of outstanding business mobility.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.